The overall success of your website depends on a well-thought-out website structure and layout. Before you begin building your website, sit down with a piece of paper and plan out how you want it to be laid out and what layout could increase website conversions. For more details click Builders By The Sea. After all, we’re not launching a business website to give your potential clients anything to read and entertain them; we’re attempting to engage them and entice them to either contact you or purchase your products. Once you’ve finished your rough draught of how you want your website to look and work, the next move is to fill it with useful content and eye-catching imagery. Since you are the founder of your company and know exactly what you do, as well as the features and benefits of your goods and services, the content should be clear. Here are some simple steps to follow when creating content and adding photos… Have a target, make a point, guide the reader to places of interest, try to integrate your top 5 preferred search words into your content as much as possible without looking, ummmm, spammy, and save any photos you insert with a summary of the image before inserting. For example, if you are selling toilet paper and have an image of a man holding a toilet roll, save the image as man-holding-toilet-paper-roll.jpg and insert an alternate text tag as “Man holding toilet paper roll” as this will help with the next move, which you will be able to do quite easily if you have chosen a good quality website builder. This phase of the tutorial on how to develop a website using a DIY website builder could go on indefinitely because it is the most critical, is a fairly complex, and time-consuming operation. This part of the process is best left to the professionals, and you’re better off using some of your start-up resources to outsource this part of the project, but if you wish to learn and go it alone again, here are some easy steps to follow.