The best way to prospect for new clients is by proving that you’re experienced, know how to handle one of the biggest transactions in their life and that you are trustworthy. There are a few great ways to accomplish this task and it isn’t difficult at all.
Collect testimonials. First, a satisfied client that you worked with in the past can bring you the newest clients in the future. Whenever you are about to close a deal, ask the buyer to fill out a form showing how well you are doing at your job. Ask them to fill out their true opinion–good or bad, that way you can make improvements on the negative. At the bottom of the form, ask them to check the yes box if you can use all, or part of their critique as a testimonial. Visit Leave The Key Homebuyers to gather more details about them.
After a few clients, you will have a nice list of people who have been happy with your services and you can put them on the back of flyers, use them in your real estate presentation package, or put them on your website. If you continue to collect testimonials, you can have quite an impressive list of satisfied customers who have vouched for you and there is no way to prove your credibility better that that.
Advertise with your picture. Another great way to market yourself is to advertise everywhere and put a picture of yourself in ads whenever possible. Advertise homes in Craigslist, Trulia and other local websites. Even Realtor.com and Zillow are great places to get your name seen by many potential buyers, but they charge a fee.
Go door knocking. There is no better way to get face to face with people who may be interested in buying or selling a house. If you are concerned that you have nothing to say, do an open house nearby and go around handing out flyers to people and let them know they can stop by and take a look. Some of them might start asking you questions about selling their own house.
Start a website. The internet may seem big now, but it will just get bigger over the years. Don’t wait to get started, or it will be harder to get your site to rank high in the search engines. It is also the perfect way for you to have pages of information about yourself, local homes, and more. With that, you will establish yourself as an authority in the real estate business and that you plan on sticking around for a long time.