How many occasions were you in a social setting where you find someone who questions-” what are you doing? I will bet several times, after all, it’s a normal issue. Anyway I’ve witnessed this many times and as you might guess, people have a lot of questions when I claim I operate a Search Engine Marketing Service.
Today, it’s not like I don’t even want to chat to my Search Engine Marketing Agency. It’s just that I realised I wished I might save some time (and my voice) by writing an article and pointing people towards it with such a hunger for this data. You may find more information at SEO agency.
Here it is, anyway…
What does the publicity department for search engines (SEMA) do?
Well, a SEMA will typically provide a variety of offerings to help an organisation catch from the internet the lions’ share of possible market in its niche. These programmes are various and diverse but can be divided generally into two major areas:
1) Promotion of pay per click (PPC)
2) Optimisation of Search Engines (SEO)
This is what this implies…
Paying By Click (PPC)
You may have seen some tiny classified ads that show in a column on the right side of the screen whether you have ever done a Google search (and I’ll bet you have).
It is called pay per click, and any time someone clicks on it, you pay a charge if you put up one of these advertisements. The trouble with PPC is that you really do lose your shirt if you don’t realise what you are doing. You could click on your ad for hundreds of people but not purchase your product or service. Oh yeah, this always happens-several years back, I spent about $1200US studying how to do this properly.
Most notably the ad has to be aimed at the buyer. If you attract people who don’t really want what you are selling then you are going to make losses. You may write ‘press here now to get money free’ and you’d get loads of clicks on your ad-so far so fine-but then when they figure out your insurance sale or something they move away without purchasing but you’re left with a bill for the ad-ouch!
And you want tonnes of taps, but only for targeted interested customers. But then, to achieve the best performance, you need to know how to compose an ad to draw such perfect consumers and how to break compare separate copies of ads (the terms in the ads). There are also a million more items you need to worry about to make PPC effective – selecting the right keywords that offer decent results but don’t cost too much, how to build one ad per each keyword to offer you a strong ‘Google score’ and decrease the cost per click, how to set up your advertising page for your website – again for a decent Google score. Any way you get the picture-it will be a wonder to earn money using PPC without years of preparation and practise. Yet fortunes can be rendered with the right knowledge and practise!
Optimizing the Search Engine (SEO)
This isn’t sponsored advertisements like PPC because you’re less prone to create losses, but the results aren’t that instantaneous. It will actually take weeks for a professional to find a website that’s nearly impossible in the first few pages of a Google search for someone with no experience or expertise! Except on the 500th list, un configured pages sometimes do not appear on Google at all.
What’s SEO instead, then? You will make improvements with “on screen” SEO with very low rivalry keywords (less than 500,000 competing pages). This involves setting up the details on your website so that Google can realise that your preferred keyword is “about.” Choosing the right keyword, by the way, is completely necessary for every search engine marketing campaign. You have to locate keywords with a large amount of quest and low competition, otherwise all the attempts would be in vain. For a beginner this will require hundreds of hours of painstaking work in itself.