It’s axiomatic that the purpose of optimising the search engine is to carry organic traffic to your website. Organic traffic is simply defined as traffic created by free searches instead of paying ads when someone searches on Google , Yahoo , Bing or any other search engine. It is assumed that there are two reasons why you do a search engine query; either you are searching for a free source of information, in which case, clicking on your site will generate no sales, or you are searching for a specific solution to a problem, in which case, if your site is highly visible, you are likely to convert a click to income. Moonraker SEO Services – Amherst Seo Company is an excellent resource for this. The real question is how do you create your web pages with the latter type of eligible Internet traffic?
SEO: White Hat
In my company I emphasise that search engine optimization must obey the rules and Google mainly sets these rules. There are guidelines for on-page optimization and off-page optimization that can result in Google or the other search engines removing your site from their index if violated. White hat SEO is what works within the rules with the goal of getting a top ten placement for a search on Google. This requires a degree of hard work, strategic planning and implementation and continuous performance tracking.
Optimization is fairly straightforward on-page. There are criteria for your page title, keywords, explanations, headings, and other tags that will achieve an optimization score of 95 percent or higher if followed with precision. On-page optimization is the application of rules to make the application look normal to the robots of the search engine as they crawl through your pages.
Off-page optimisation, on the other hand, is more an art than a law implementation. Key to off-page optimization is the ability to get one-way backlinks from another site to your site, preferably one linked to the content of your web pages but not strictly necessary. There are a range of ways to obtain backlinks to your websites:
- Marketing by post.
- Posting on blog.
- Link to discussion boards.
- Social media.
- Marketing by Email.
- And much more.
In this list I listed my favourite and I believe the most powerful strategies for off-page optimization that will boost the placement of your web pages on any search engine when used efficiently.
The Organic Search Targets
SEO ‘s main purpose is to carry free, eligible traffic to your website. My first objective to calculate the success of my efforts is to track every page to see if I rank in the top 100 searches, that is the first 10 pages of a Google search. Of course I’m trying to optimise individual pages so I’m tracking them closer than others. While in the top 100, often as fast as a day or two if I’ve picked keywords for high volume-low competition, the next observable objective is to push those pages to the top thirty and then to the front page of an organic Google search.