Choosing a Unique Name for Your Business
Choosing a name under which to work is one of the most critical phases in business planning. The difficulties of naming a company, such as agreeing on a specific name, choosing a name that accurately represents the business and its intent, and selecting a name that will easily transition to online usage and social media, can be difficult to overcome. If these obstacles have been overcome, the most critical step in the naming process is registering the name with the appropriate local government department, as well as copyrighting or trademarking the name to secure the business’s branding in the long run.Do you want to learn more? Visit solutions
Significant Things to Think About When Choosing a Company Name
Small companies are frequently born out of freelancing or solo efforts by individuals. When this is the case, using the person’s given name is appropriate and does not require government registration. When these small businesses expand to the point that operating under a personal name is no longer viable, it’s time to start establishing a corporation and separating the business from the owner’s personal name. Giving a business any old name is rarely the best option; there are various factors to consider when selecting a proper name for your company.
Choosing a name that accurately reflects the business and its offerings, how the name may appear in print and on the Web, what feelings the name may evoke in customers and business partners, and whether the name has already been trademarked or claimed by another organisation are all important factors to consider when choosing an acceptable name. Being able to confidently meet these criteria would aid in the selection of a suitable name and the overall branding of a company.
The Importance of a Business’s Name Being Registered with Local and State Government
It may be necessary to register the business’s new name with local and state government agencies once it has been established. The government is informed when a company is licenced under a new name under what is known as a “Doing Business As” or DBA name. Some business owners chose to trademark their company’s name after completing the registration process. Trademarking preserves a company’s “Doing Business As” identity and branding, ensuring that no other company uses the same name and helping to maintain the company’s reputation.
Is the Name of Your Company Web-Ready?
The name of the company is critical for branding on the web and via social media, just as it is in print. If you’re thinking about a name, check to see if the same domain name is available. Often, look on social networking sites like Facebook and Twitter and see if any company of the same or similar name exists. Assert the proposed company name on social media early in the naming process if it is available; even if the name changes later, many social media platforms would enable business owners to modify and alter the name of the business at any time.