In terms of local SEO, which is a new algorithm recently introduced by Google, businesses of all sizes have to take major measures to ensure that they tick the boxes. This requires that clients searching for goods or services get the best results in their searches and find businesses in their region to provide them with what they are looking for. Published here www.wundef.com/local-seo-for-small-business/
Of course, this means that you have to identify with the small business owner if your website has the requisite criteria to boost your ranking and improve your brand exposure in terms of local SEO.
Local SEO ensures that the results they find are based on their actual location, because of the number of consumers now relying on their mobile phones when searching for goods and services, helping them to easily and efficiently find what they are looking for.
What is this going to mean to you? The first thing is that you need to make sure your website is designed for local SEO. It means focusing on a related domain name that relates to your business. It also implies paying careful attention to your keywords and providing your position with certain long-tail keywords.
Note that when you don’t want to over-stuff them with keywords and long-tail keywords, sticking to one keyword per one hundred words is more than enough as SEO is no longer based on keywords. SEO is a much more comprehensive method that takes into account all about the website and marketing.
You need to ensure the data about your business is clearly available. This is the name, address and contact telephone number of your company. It now has to be available on every single web page, instead of only having this information on your home page or contacts page, making it easier for search engines to find where you are when consumers are looking for that specific product or service in their local area.
Adding some local information to your pages or website is also encouraged, which will help improve your local awareness and ensure that the search engines are aware of where you are to help you get up the search engine ranking ladder.