It is clear from the above figures that the size of a company has played a role in deciding the amount of returns earned. It beats sense for one to predict low volumes of returns from a large company and vice versa. In addition, due to low operational capacity, the existence of part-time SEOs as well as the introduction of newbies into the market may have led to the low turnover rates. However, because of the lack of a consistent change in SEO earnings since the year 2011, it is difficult to forecast the direction the SEO market is likely to follow. The demand for local SEO services, however, appears to be increasing day by day and this attracts more players, thereby tightening the rivalry between SEO service providers.Check out SEO near Me for more info.
The emerging problems with the current returns from SEO
Several problems arise with the above distribution of returns. This covers the following:
A significant percentage of SEOs earn a low income from the figures, something that indicates low pricing of SEO services.
Small and medium companies may often not realise the importance of SEO services offered to them.
Low SEO income earners, those who earned annual returns of less than $30,000 are often doubted whether they can provide quality services when receiving so little.
It is also unclear whether most SEOs will still be in service if their income remains stagnant.
The current revenue per client for SEOs
SEO revenue per client also varies, much like the annual SEO returns. This is because some consumers pay less than $100 a month, while others pay more than $5000 a month. The type of services offered as well as the variety of services can be attributed to this difference in revenue per customer. The company size for which a customer requires SEO services often plays a role in deciding the amount to be paid. Small companies, for instance, are paid less simply because, compared to large multi-location franchise companies, their criteria are much lower.
Research also demonstrates that certain suppliers of SEO services operate on a high-volume basis. Such SEOs, at very low monthly rates, provide basic SEO services. As a result, such SEO service providers end up with a high degree of customer churn with a broad dedicated sales team network.